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Priority pricing

Published: Wednesday, June 11, 2014 9:49 a.m. CDT

The district sales meeting was in full swing. 

“It’s priority pricing power!” the presenter declared. “Say that with me: It’s priority pricing power!” 

He went on to explain that advertised sale items (you know, like the five packages of index cards for a dollar, or those buy one, get one free offers) might seem small and unimportant. In reality, however, selecting them is a big priority, thus “priority pricing power!”

He continued, “Those ‘little things’ are what bring people in to see the big things we really want them to buy!”

So the most important thing wasn’t the big, showy, seemingly important things. It was the “priority” items that fell at the bottom of most of our lists — paper clips, pens, paper.

Those big things showcased in the store windows might look important, but it’s marketing and sales of the everyday things that really attracts people and brings them in to see the rest. 

Think about this conversation between Jesus and some of His followers: Then the mother of the sons of Zebedee came to him with her sons, and kneeling before him, she asked a favor of him ... “Declare that these two sons of mine will sit, one at your right hand and one at your left, in your kingdom.” ... (Jesus said) “It will not be so among you; but whoever wishes to be great among you must be your servant, and whoever wishes to be first among you must be your slave; just as the Son of Man came not to be served but to serve, and to give his life a ransom for many.”

So things which have the biggest effect are the small ones we might not even notice —  the everyday stuff.

Jesus is telling James, John, their mother and us that it’s the everyday — the seemingly small and many times unnoticed — everyday servants who are great in God’s kingdom. This pastor, and those in positions like his, have much less power than we (or they) might think. Jesus is reminding us that worldly vision doesn’t always match heavenly vision. In fact it seldom, if ever does!

It’s really those everyday servants who are the greatest in God’s eyes; they have (are you ready?) ... Priority Servant Power!

So go ahead, be a paper clip – share with others how knowing and following Christ helps you hold life together.

Go ahead, be a pen – let God write Kingdom news in and through you.

Go ahead, be a sheet of paper for Christ – let God write the good news all over you for those you meet to read.

The “Big News” IS the good news of Christ, and you are God’s everyday “priority power servant.” 

It’s you who will attract and lead others to the best news they’ll ever hear – that Jesus Christ, the son of the living god, came to give His life that we would live our lives in His grace.

It’s Priority Servant Power!

Feel it! Live it! Share it!

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