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Clarke County Hospital takes on new logo

Published: Wednesday, May 21, 2014 10:22 a.m. CDT

Clarke County Hospital selects a new logo to represent the healthcare organization.

“As we continue to provide 21st century healthcare, we wanted to have a 21st century logo that best symbolized our purpose to the community,” said Brian Evans, chief executive officer at Clarke County Hospital.

The new logo represents the teamwork of care between the patient, care givers and medical staff. The circular shape demonstrates action or movement, representing Clarke County Hospital’s commitment to move forward in the best medical practices available. But, like former logos, the new logo keeps people as the main theme in the design.

“At the heart of Clarke County Hospital are people – our patients, our community and our employees. Therefore, we wanted a logo that embodied people as the focal point and purpose of our organization,” Evans said.

The logo also highlights Clarke County Hospital’s affiliation with UnityPoint Health, who has served Clarke County Hospital since 1984 through a contractual management agreement. Furthermore, clinicians from the UnityPoint Clinic – Family Medicine at Clarke County are leaders of the Clarke County Hospital patient care team that delivers a variety of services to meet patients’ customized needs.

“We are proud of our affiliation and the additional resources UnityPoint Health offers our community citizens,” Evans said. “Our logo now represents the close collaboration between the hospital and the local UnityPoint Clinic in order to deliver excellent healthcare close to home.”

The new Clarke County Hospital will be effective immediately, and hospital signage will convert to the new logo over the next year.

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