‘Elevate’ campaign works to change the perception of advanced manufacturing in Iowa
CRESTON — The Iowa-Advanced Manufacturing (I-AM) Consortium and Iowa Association of Business and Industry (ABI) jointly announce the launch of a new campaign to promote careers and educational pathways in advanced manufacturing. The “Elevate Advanced Manufacturing” campaign will begin by addressing the current public perception of manufacturing and educating Iowans on the opportunities that exist within this industry.
By 2018, there will be a shortage of 6,672 skilled workers in the advanced manufacturing sector*. These available positions offer attractive pay and benefits packages. According to the Bureau of Economic Analysis in 2011, the average manufacturing worker made $77,060 annually, including pay and benefits, while the average worker in other industries earned $60,168.
“When you ask the average Iowan about advanced manufacturing, they think of an outdated image – a dirty, unsafe work environment,” says Mike Ralston, President of ABI. “That simply is not the case. Iowa has strong, innovative companies that make cutting-edge products and are well-regarded as leaders in their industry,” says Ralston.
A website, www.elevateiowa.com, has been launched to support this campaign with the use of video testimonials, self-assessment career guides, job search tools and training information.
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